Opening Remarks In today’s rapidly changing corporate environment, maintaining an edge of the competition is crucial. Competitive analysis has always been a key approach for gaining a market edge, but the emergence of AI technology has transformed this process. AI-po

    Overview Social media marketing is evolving dramatically in recent years, driven by shifts in technology, user behavior, and business needs. One of the most significant shifts in the advertising sphere is the emergence of AI technologies. AI’s capability to revolutionize